Books: Mark Mills's Thoroughly Excellent 'The Cloud Revolution'

P.J. O’Rourke long ago quipped that what really ended the Cold War was Bulgarian blue jeans. One bets he was being somewhat tongue-in-cheek, but the brilliant satirist had a point. The quality of what was being manufactured on the wrong side of the Iron Curtain was much less than sub-standard, and unattractive.

Ok, but before readers get too full of themselves, imagine what we’d look like in the free world if we had to make our own clothes. It’s no reach to say that the denim stylings of the Bulgarians would look positively Parisian next to what most of us would create. Thank goodness for the division of labor that allows us to relentlessly specialize. That we all get to do what we do best is the “why” behind clothes that make us look better all the time. Put another way, Spanx are most definitely a creation of the modern, globalized times we live in.


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