At its height as the world’s most prominent sports magazine, and realistically one of the world’s most prominent magazines regardless of genre, Sports Illustrated (SI) was a weekly event of sorts. It generally arrived by mail on Thursdays. Subscribers spent a little or a lot of time in the days leading up to Thursday (keep in mind that this was pre-Internet) wondering who would be on the cover.
SI’s profits in the glory days were remarkable (as were the expense of accounts of the magazine’s writers), and they logically resulted in all manner of other sports magazines meant to capitalize on the success of the original. In some of SI’s lesser spawns, advertisements for easy self-improvement were abundant. “Want a 36” verticle leap? Just order our unique training regimen. Allow six weeks for delivery.”
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