These are the words never to be uttered. Not if you know what is good for you. They have nothing to do with national security. No secret formulas locked tightly away from prying eyes. A taboo imposed by strict observance with the codes of positive messaging. Keeping up the pretense for as long as it may last, lest the whole house of cards fold.
The press did have its fun with the devastating news. Why wouldn’t the media? The company’s name forever keeps open the door to punning. Calling yourself Target, the inevitable wordplay follows whenever you, ahem, miss.
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