Last month, Facebook’s parent Meta Platforms asked an American judge to dismiss the Federal Trade Commission (FTC)’s lawsuit attempting to block Meta’s proposed acquisition of virtual content producer Within Unlimited- maker of the Supernatural virtual reality fitness app. The lawsuit makes the tenuous, speculative claim that since VR platform Meta already owns many VR apps, including movement-based ones like Beat Saber that compete for users with Supernatural, a “monopoly” will “tend to be created” and competition and consumers will be worse-off if the deal proceeds. Never mind that Supernatural faces competition from more similar squarely fitness-focused VR apps that Meta doesn’t own, like Liteboxer and FitXR, as well as non-VR fitness apps like those offered by Apple and Peloton.
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