Before the virtually nonexistent virtual reality (VR) fitness market gets off the ground, the Federal Trade Commission (FTC) seems intent on making VR’s upward trajectory as difficult as possible. The FTC is in the midst of proceedings suing VR pioneer Meta for their acquisition of Within – and along with it, Within’s VR fitness app Supernatural. This acquisition could be a great step towards expanding and innovating in this relatively new space. The FTC’s narrow legal arguments threaten this progress in a clear sign of politicized overreach.
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