“Asking for money is hard.” Those are the words of Will Guidara in his excellent new book, Unreasonable Hospitality.
Guidara was referencing the funds he and chef Daniel Humm were trying to raise in 2011 in order to purchase Eleven Madison Park (EMP) from owner Danny Meyer. In 2006 Guidara and Humm had been handed the reins of the very well-regarded New York Times Three Star, only for them to quickly transform it into one of the world’s greatest restaurants. Please think about this.
As EMP’s global status hopefully attests, Guidara and Humm were serving not just Manhattan’s elite on a nightly basis, but the world’s. Better yet, Guidara and Humm were thriving in the proverbial center of the financial universe.
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