Earth Day started 50 years ago, and if you judge the event by society’s environmental conscientiousness, it’s been a success. Today, people are increasingly considering the environmental impact of products they buy. That’s true not just of cars and clothing, but also what we eat.
A survey last year found that 37% of consumers look for sustainability claims on food. Food marketers have taken note, increasing the number of food products with eco claims. But buyers should beware: Not all food sustainability claims are true.
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