Amazon’s annual Prime Day is nearly upon us. Like Christmas in July, this annual “holiday” is a shopping bonanza for Prime members with deals on stuff that they want or didn’t know they needed.
While Amazon aims to reel in Millennial and Gen Z shoppers, one federal agency intends to land this big fish. The Federal Trade Commission (FTC) under Chairman Lina Khan has targeted Amazon in recent weeks. One FTC lawsuit alleges that the digital retailer is employing coercive actions to “trick consumers into enrolling in automatically-renewing Prime subscriptions” and then making it difficult to cancel.
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