Recently, the European Union (EU) moved to formalize its request for Google to mandatorily sell its Ad-tech tools. U.S. regulators have recently started similar actions to require Google’s U.S. business to do the same, now making this a trans-Atlantic and inter-governmental push to break up Google’s Ad-tech operations.
Google offers customers, a one-stop-shop for online Search Engine Optimization (SEO) advertising, while linking potential customers to goods and services. By breaking up the supply chain, governments will arbitrarily increase compliance costs for both Google and its customers while also passing complicated advertising transparency laws further exacerbating the burden on individual companies.
Read Full Article »
