It was seemingly around 2012 that Uber’s national (and international) notoriety began to soar. How soon we forget what an amazing advance app-summoned rides were. This quite literally brought transportation to the masses.
Uber’s ascent rates mention simply because by 2012, the line of investors eager to place copious funds with the “unicorn” was massive. Yet vanishingly few got the chance to. Uber would choose its investors. What was true about Uber was similarly true about then-ascendant companies like Facebook and Google in the 2000s, and for that matter, about Apple in the late 1970s. When you’re on the way up in the technology sector, investors are courting you.
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