“Do you honestly think you’re going to replace this?” The latter was a question posed by the president of the Toronto Star to Kimbal Musk back in the early days of the internet. Kimbal and brother Elon had come up with the idea of putting a directory of businesses online, only for the head of the Star to aggressively dismiss the idea. The very notion that the computerized information would replace the phone book…
The failure of executives to understand the what-will-be of markets is a constant source of stumbles in the real world of commerce.
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