Everybody knows Amazon – or at least, everybody thinks they do. Hundreds of millions of consumers count on its huge selection and fast shipping when they need a last-second birthday present or forget to pick up dog food on their way home from work. But what they don’t see is who’s really behind the brand.
I don’t mean Jeff Bezos, though a lot of the narrative around the FTC’s antitrust lawsuit against Amazon has been focused on the people up top. I mean the sellers and small business owners: people like me, my stay-at-home mom friends and all my fellow handmade crafters across the country.
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