Let's Stop the M&A Prejudice
Change can be
a challenge for industry giants, and new ideas are sometimes hard to come by for established and incumbent firms. Competitive inertia and
NIH syndrome (a marketing acronym for Not Invented Here) can creep in since focus is placed
on maintaining sales and status rather than taking chances. Classic examples include Kodak’s initial refusal to go digital and Xerox’s zeroed-in focus on copy making despite having had an
instrumental role in PC development.
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