7,800 products sold per minute.
That figure is the average rate at which independent American sellers move product on Amazon’s marketplace. These sellers, most of whom are small and mid-sized businesses, tallied 4.1 billion items sold in 2022, according to the company’s data.
Since incorporating third-party sellers in 2000, Amazon has revolutionized the retail industry. It leads among online marketplaces and has forced incumbent brick-and-mortar competitors to expand their operations online.
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