In 2020, and after eleven season on air, ABC ran the last episode of mega-hit Modern Family. A newspaper account indicated that Modern Family was realistically the last show of its kind.
At the time, the last-of-its-kind description read as trite and overdone. Not anymore. With the proliferation of television shows across a growing number of platforms, the days of asking friends and work colleagues if they saw what you saw the night before are largely over with. Assuming we’re watching, it’s increasingly true that friends and work colleagues are watching something else. Same with family members, as smartphones and wildly cheap televisions foster audience segmentation even inside homes.
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