Apple recently announced that it would shutter a division within the company that aimed to mass-produce automobiles. Underlying the initiative was the belief that automobiles are but computers on wheels, and as Apple is by many accounts foremost in the computer space, it was only a matter of time before it could transfer its core genius to exquisite, wildly advanced cars.
Except that it wasn’t so simple. It turns out cars are quite the engineering marvel themselves, and Apple lacked the immense, in-house engineering know-how necessary to do for automobiles what it’s done for computers, smartphones, and watches.
Read Full Article »