Last month, a video on TikTok showcasing a bowl of chocolate-covered strawberries amassed over 400 million views and 48 million likes. While this is not the first time a seemingly simple video has gone viral on the app, it has left many with a seemingly simple question: Why?
The video’s enormous success serves as a reminder of Generation Z’s significant power as consumers. Known for their pursuit of authenticity in a world filled with carefully crafted content and brand messaging, Generation Z has made this value a defining feature of their identity, shaping how they interact with products and media. Because of this, businesses that want to appeal to this particular consumer base have to balance the market’s fast-paced, trend-driven character with the demand for authenticity.
Read Full Article »
