When Jeff Bezos started his online bookstore from a rented Seattle garage in 1994, no one thought Amazon would grow into the world’s largest online retailer, selling everything from toilet paper to flatscreen TVs. Amazon’s growth is due to its combination of low prices, wide selection and, of course, quick delivery. One reason Amazon is able to offer such a wide variety of products is that it allows smaller retailers to use its platform. This allows consumers to discover small businesses offering hard to find products, or selling products for lower prices than other vendors. It also allows small businesses to reach new customers around the country without having to invest the time and expense of creating and growing their own websites.
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