I'd like to buy the world a home and furnish it with love
grow apple trees and honeybees and snow-white turtle doves
I'd like to teach the world to sing in perfect harmony
I'd like to buy the world a coke and keep it company
Those were the lyrics to what was up ‘til then—and still may be— the world’s most famous (and frustratingly catchy) commercial. (See for yourself.) First aired in 1971— dripping with the saccharine faux-sincerity of a giant company playing at hippy, while full of truly sincere, genuine hippies slathered in grammar-school solutions to vast problems and perhaps a bit of knock-off, roadside patchouli —the commercial nevertheless tried to express nice thoughts nicely, and thus reasonably represented a then-great American company known throughout the world for the right reasons.
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