The Best Business Ideas Are Always Most Ridiculed

“Do you honestly think you’re going to replace this?” The previous question should be printed and framed in poster-sized fashion at the Department of Justice’s (DOJ) antitrust trust division.

The question itself was actually posed to Kimbal Musk, brother of Elon, back in the early days of the internet. The president of the Toronto Star was superciliously asking Kimbal if Zip2’s online business directory had any chance of replacing…the Yellow Pages.

 

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