DEI is dying, and President Donald Trump is happy to dig the grave. He signed executive orders ending race-based hiring practices by federal government agencies just hours after resuming the presidency. Then he reignited the flames of controversy by assuming that Biden-era DEI policies caused last week’s tragic plane crash.
This puts corporate America in a tough spot. On the one hand, companies have been backing off of DEI for over a year, and are now further incentivized to do so to secure federal government contracts. But on the other hand, presidents and their preferred policies don’t last forever, so what if DEI comes back into vogue in four or eight or twelve years? Alienating the stakeholder fabric of investors, employees, and customers could harm corporate reputations for decades to come.
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