Amazon and Google are fighting gallantly to remain relevant. Whether or not they will remain relevant is a question that hundreds of billions worth of investment will answer.
To which more than a few readers will ask what could possibly be meant by the above comment. Among other things Amazon and Google respectively dominate shopping and search on the fact of life that we know as the internet. The very notion that they must fight for relevance vandalizes common sense. That would certainly be the view of federal officials who've harassed both companies with all manner of antitrust lawsuits in recent years.
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