When Donald Keough took over as President and COO of Coca-Cola in 1981, one of the first things he did was walk the halls of the company’s headquarters to get to know the employees. He asked each what they did to help sell – you guessed it – Coca Cola.
One employee indicated that he did nothing, that he was in accounting. Keough didn’t take well to the response. His deeply held view was that everyone in the company’s employ had to know the products, and had to have a hand in selling them. Knowing Coke was a function of being at the office, and crucially getting out of the office in order to interact with fellow employees. Keough wanted them to know the business they were in.
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