Businesses fight consumers every day for access to precious capital. Yes, you read that right. The businesses economists tell us are reliant on consumption are in a battle for capital that would otherwise be consumed. Which is not so hard to grasp when you think about it, particularly when it’s remembered that production is an expression of a desire to get.
What that means for businesses reliant on people walking in the door and opening their wallets is that so long as people are producing, abundant consumption will take care of itself. Put another way, consumption is the easy part. It’s why we produce in the first place.
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