Tuesday night, Cracker Barrel returned to its old logo, cashiering a bland, modern design that drew widespread revulsion in its first week. Some reporters were quick to blame this on social media backlash, which indeed occurred, or on political conservatives, many of whom were unhappy with the logo rollout. But tweets and political rhetoric are downstream of a more important backlash by the people who pay Cracker Barrel’s bills: customers and shareholders.
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