Earlier this year, corporate CEOs told global public relations company The Weber Shandwick Collective that wars, cultural issues, terrorism, and political attacks were threats to their companies’ bottom line. They also told researchers that they doubted that their communications teams could handle a crisis if it struck.
With cultural issues creating short-term crises (American Eagle, Astronomer), market adjustments resulting in mind-blowing strategic errors (Cracker Barrel, Bud Light), and tariffs impacting companies across the globe, these concerns align with reality.
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