America’s financial system is running on borrowed trust, and consumers are increasingly demanding alternatives. A new national study by Ipsos’ KnowledgePanel—the same group that conducts research for Fortune 500 companies and governments, including the Federal Reserve—offers the most comprehensive look yet at how Americans view traditional finance versus emerging technologies like decentralized finance (DeFi). The results are damning: confidence in banks and legacy intermediaries is eroding against a backdrop of more than half of Americans wanting to reclaim control over their money.
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