Back when Google first launched its email service, “Gmail” was free for users, and the platform was monetized primarily through ads. However, as the platform grew in its success, so did the amount of data stored in its users’ inboxes. This came with added costs for Google, which, in turn, continued to offer a standard 15 GB of free storage while requiring a small fee for those in need of more. YouTube also made similar changes to its business model to pay for the necessary investments amid rising costs of doing business stemming from its growth.
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