“While the music industry continues to get buffeted by technological change – here comes the AI wave, next.” That’s how media visionary John Malone describes the relentlessly changing circumstances of the music business in his remarkable new book, Born To Be Wired.
Though Malone’s Liberty Media has prospered in the music space, including with an investment in SiriusXM that has turned out to be “one of the biggest returns on investment in the history of business,” Malone is repetitive about the dangers of believing you’re bulletproof. There’s always someone out there looking to replace you, and music instructs.
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