Vanguard Conquered ETF World. Where It Is Aiming Next
When Salim Ramji became CEO two years ago, Vanguard Group had long been one of the investing world’s biggest players, with $9 trillion of customer assets. Today, Vanguard has jumped to $13 trillion. Its flagship exchange-traded fund,
Vanguard S&P 500 (known by its ticker VOO), recently became the first ETF to hit $1 trillion in assets. And in June, it temporarily surpassed
BlackRock’s iShares as the largest ETF provider in the U.S. Now the two firms are in a dead heat, each with some $4.7 trillion in ETF assets.
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