Small businesses have found the most success growing bigger by embracing the digital domain to reach and benefit consumers. According to the consultancy Deloitte, “Small businesses with less than 250 employees can access new markets and target new customers at a relatively affordable cost using digital tools.” Deloitte found that small businesses making extensive use of digital tools earn twice the revenue per employee and grow revenue four times as much annually compared to their less digitally attuned counterparts.
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