The Federal Trade Commission (FTC) and the Antitrust Division of the Department of Justice (DOJ) recently unveiled revised antitrust guidelines. The guidelines are to help the FTC and DOJ staff determine when to bring an antitrust case. As anyone who has followed the pronouncements and actions of FTC Chair Lina Khan and DOJ Antitrust Division Head Jonathan Kanter would expect, the guidelines expand the federal government’s involvement in business activity. Since penning a widely praised law review article arguing that the rise of big tech companies like Amazon necessitated an expansion of federal internet prosecutions, Khan has been a leading advocate of using government power to rein in big tech. While not as well-known as Khan, Kanter is also an advocate of this neo-Brandeisianism (named after famed Supreme Court Justice Louis Brandeis who pioneered the “big is bad” approach to antitrust).
The new guidelines set forth thirteen principles that FTC and DOJ staff are to use in determining whether to attempt to block a proposed merger or acquisition. The principles focus on market concentration, competition between firms, risk coordination, market entrants, competitor supply, vertical mergers, market positions, market concentration, examination scope, platform usage, employee competition, and more squishy areas. Not only do these guidelines create a distinct end the consumer welfare standard - the general nature of the language is to throw all mergers into question and dramatically increase the power of the FTC.
For instance, stating that all mergers and acquisitions can be challenged if they lessen competition among business, make the labor market less competitive, or further extend or entrench a dominant firm gives the FTC and the DOJ cart blanche to challenge virtually any and all mergers and acquisitions. One principle of particular interest is number 9: When a merger is part of a series of multiple acquisitions, the agencies may examine the whole series of acquisitions. This principle may be used to justify the agency reversing previously approved mergers and acquisitions on the grounds that since the initial approval, the business has become too big. Chair Khan and her allies are particularly interested in forcing Meta to divest itself of Instagram and WhatsApp.
In fact, one of the principles states that mergers should not extend or entrench a dominant position. But the problem with this principle is that gaining, extending, and enhancing a dominant position is why businesses engage in mergers, acquisitions, and most other activities, including selling goods and services to customers. Therefore this principle essentially outlaws businesses behaving the way they should behave in a competitive market.consumer welfare standard judges business activity by how it affects consumers. It thus provides an objective test to determine when the government should bring an antitrust action. It also limits the ambitions of those like Lina Khan who want to use antitrust laws as a tool to reshape the American economy. Some free-market advocates say we should not be concerned about the new guidelines since the federal courts are finally limiting federal agencies’ ability to unilaterally expand their mandates beyond what Congress intended. However, the FTC and DOJ were very careful to root their guidelines in the clear statutory amendments that the laws be used to promote and ensure fairness. Therefore, it is possible a conservative court could find the principles a valid Interpretation of the FTC’s and DOJ’s congressionally granted authority. Instead of looking to the courts, those wishing to limit the FTC and DOJ should turn to Congress. The Republican-controlled House of Representatives is investigating Lina Khan’s mismanagement of the agency and abuse of her power. The House should follow up on the investigations by passing legislation requiring the FTC and DOJ to prepare an analysis of how consumers will be impacted by any merger or action the government tries to block. Free market politicians, journalists, and activists can educate the American people about the dangers to their economic prosperity and liberty posed by these new guidelines. The elected officials—including President Biden—who either facilitate Lina Khan’s or Jonathan Kanter’s use of antitrust laws to increase government power must be held accountable by the people in 2024.The fact that the “big is bad” approach to antitrust could have outlawed businesses behaving like businesses is one reason that the big is bad standard was abandoned in the 1980s in favor of the consumer welfare standard. As the name implies, the