Jim Salas

Jim Salas is a Clinical Professor of Marketing and Sales at the Pepperdine University Graziadio Business School in Malibu, CA.

Feb 8, 2025

Do Super Bowl Ads Really Pay Off? Evaluating Their ROI

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial American question: Do all of these Super Bowl ads really...