Slava Shevchenko

Slava Shevchenko is a Houston-based finance professional with 20 years of FP&A and corporate finance experience, including 15 years in private equity-backed businesses. He is the founder of VVS Group & Associates and completed executive finance education at Chicago Booth.

Sep 5, 2026

Perrier Is a Warning About the Danger of Monetizing Brand Equity

For more than a century, Perrier sold something much more valuable than sparkling water. It sold provenance. The distinctive green bottle represented natural mineral water from...

Slava Shevchenko

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