Vidyanand ("VC") Choudhary is a professor of Information Systems and the Director of International Programs. He is an authority on competitive strategy for technology products and AI. His research interests are in the economics of information systems; business impact of AI and Machine Learning; Boosting creativity and innovation; use of recommender systems and search tools; impact of technology on corporate governance; marketing strategy and pricing of cloud and SaaS products; and pricing and product line design of information goods.