The active asset management industry is overpopulated and hugely competitive, and, as with any sales activity, delivering the ‘appropriate' message to prospective and incumbent clients is hugely important. They are a range of common utterances from active fund managers, which feel as if they are intended to cultivate a certain image or manage client concerns, rather than present a realistic assessment of crucial issues. The types of statements listed below should be disregarded, or at least considered with a liberal dose of scepticism:
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