For decades, marketing has often been treated like a game of psychological chess. Companies spent millions learning how to outsmart consumers, crafting scarcity, urgency, and clever persuasion tactics to get us to click, buy, or subscribe. The prevailing wisdom was that attention was everything and conversion was king. But that mindset, built on manipulation and mind games, is crumbling.
Today’s consumers are more skeptical, more informed, and more connected than ever. They can spot insincerity from a mile away, and they’re not interested in being sold to. They want to be...